Ad spotted on the back of a magazine.

[kajarainbow]

Big bold letters: "Remember, the people you work for are waiting for you at home right now."

In regular sized letter below:
"Your most valuable hours won't be found on a timesheet.

That's why we offer online banking with free bill payments and online tools that help manage your accounts from anywhere.

So go home.
Your junior partners miss you."

To the side of this text is a picture of a kid doing a cute kid thing.

Finally, at the bottom, their logo and beneath it, their registered trademark "Live richly."

For some reason, this ad struck me as oddly insincere. What're your own interpretations?

Comments

[ocean-state.livejournal.com]

It leaves me wondering, "If family is so goddamned important to you, how about a little information about how you treat your employees?" If they offer childcare benefits and maternity leave, or do something else concrete, I might be more impressed.

Well come on now, what do you expect, real effort and compromise instead of empty marketing ploys?! :) Besides, it's not even about Citi, it's about you: The ambitious (yet family oriented and wholesome) entrepreneur who banks with Citi.

That is a gorgeous icon, by the way. :)

Thank you! :) You might also enjoy the original picture in "When Mainframes Ruled The World".